End of an Era

After 15 years at the helm of one of Australia’s most successful fashion labels, Heidi Middleton and Sarah-Jane Clarke have walked away from their amazing company, Sass and Bide.

Best friends since meeting at school, Middelton and Clarke started out selling jeans and denim wear at London’s Portobello Market. Mega Australian retailer Myer bought a 65% stake in the company in 2011 and the leading ladies have been slowly transitioning themselves out of the business with the final stake being purchased last year.

Sass & Bide have now appointed Anthony Cuthbertson as design director, who has most recently consulted for Victoria Beckham and Mulberry and previously worked for David Lawrence, Ralph Lauren, MaxMara and Joseph, while Bonnie O’Hare will serve as art director.

I am hoping that those now at the helm will continue to bring the quirky, classy, well cut designs that I have loved for a long time.

It will be interesting to follow the pursuits of Middleton and Clarke, as it’s hard to imagine such creative spirits to be resting their design ideas for long.

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